How to Sell Jewelry

Not everyone who buys jewelry knows how to sell jewelry.

So, I decided to put together some selling tips about making money selling Antique jewelry on-line that I found really useful.

Antique Jewelry dealers will never let you in on these secrets - I think this information should be classified - *wink*.

At present there are two ways to sell jewelry with on Antique Jewelry Investor.

1. The Jewelry Exchange - Free Service

2. Advertise with Us - Paid Service

Basically, people who invest in gold antique jewelry make money in direct proportion to the extent of their knowledge of the subject and in relation to the history of jewelry. Basically, the more you know about investing in gold antique jewelry, the more money you can make.

Develop and eye, not just for identifying antique jewelry but also for identifying the best antique jewelry books you can lay your hands on.

I once found a book at a yard sale for $1 about the early pearling days in Australia, (now out of print) but from which I learnt so much information about natural pearls. Rare information on pearls, that even the gemological institutes won't teach you.

BUY, SELL or TRADE Jewelry, at the Jewelry Exchange Here.

Just as in buying Antique Jewelry, there's a number of ways to sell Antique Jewelry and the one you choose will depend on a number of things.

Some of these considerations will be:

1. Whether you are dealing full or part-time.
2. The price you bought the piece for in the first place.
3. Whether you need to make a quick profit or can afford to wait until the market is "just right".

In many ways, how to sell jewelry, no matter whether you're selling costume jewelry, estate and fine antique jewelry, or antique native american jewelry, is just like selling anything else:

try and buy at a competitive price, keeping your overheads under control, and learn how to sell jewelry for a reasonable profit, while all the time you try to expand and retain your clientele.

Success on the selling and expansion side comes down to providing good service. This means presenting your jewelry in a favorable but honest way, developing a relationship with your clients and selling your jewelry at just the right price.

Now for the million dollar question: how to sell jewelry at just the right price? I could simply say, "the right price is the price the buyer is prepared to pay" but that doesn't help much when it comes to writing up the price tag!

As a general rule of thumb, most professional dealers who know how to invest money in jewelry try to make between 30 percent and 60 percent, however on lower priced jewelry around 100 percent is nearer the mark.

While fine Antique Jewelry and higher priced pieces, a profit of lower than 20 - 25 percent pretty average.

The return on investment on some pieces of jewelry however can be way in excess of these figures if you've been buying gold on the dips or if the jewelry has become more collectable and valuable over the years while possibly you have also had the pleasure of wearing some of it.

Also in my view it pays not to be too greedy, by keeping your prices competitive you are more likely to achieve a faster turnover. Experience tells me that in the long run this can be more profitable than holding out for higher prices.

For example, it is better to sell two $250 pieces every week throughout the year at a 20 percent profit than two $1000 pieces a year with a 60 percent profit margin. If you take the first approach you will make $5,200 and if you take the second approach you will make $1,200.

You will also have to keep your finger on the pulse of current market values at auctions and shops both on and off-line. Also it pays to keep your eye on the auction fees involved. Some are very high, and some are free and simple to use like at The Jewelry Exchange here on Antique Jewelry Investor.

There are many people who want to buy jewelry, especially in the current Squatus Stinkum (Latin) economy. It will help sellers to know where to locate the people who buy jewelry online.

When it comes down to selling jewelry, you just have to compare dealers shops at antique fairs to notice that some people just seem to know how to present their pieces and others don't. Taking this concept even further to the global on-line marketplace, some dealers know or have taught themselves how to photograph their jewelry and present their jewelry better than other dealers on-line.

Buyers should take note here, experience will teach you that how to buy jewelry is completely the opposite to how to sell jewelry as far as presentation is concerned.

Many a bargain has been found on poorly laid out antique stalls whereas from a sellers point of view the best prices are obtained from appealing antique shops on and off-line.

When it's all said and done, when your learning how to sell jewelry to maximize your return on investment, lots of things have to be considered and to master the art of display - photography techniques is one of the most important.

Have You Seen the Jewel of the Month yet?

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